Crayola capitalizes on adult coloring trend


Natalie Condrillo

Crayola Crayons is a company known for its elementary art supplies that caters to creative-minded children and adolescences, but not anymore. Crayola now released premium-coloring kits specially designed for adults. Introducing, Color Escapes, which features four different types of kits for every kind of artist. The options include garden, kaleidoscopes, geometric, and nature themes. Each kit will provide appropriate coloring instruments. Depending on the collection, they come with twelve coloring pages, twelve fine line markers, fifty colored pencils, and twelve watercolor pencils. Each collection offers its customers diverse designs, illustrated by famous artist Claudia Nice.  Adult coloring books have become a growing industry, as it is both stress relieving and enhances creative abilities. Color Escapes coloring kits are currently being sold both in stores and online.