Women’s clothing line, Pretty Little Thing, contributes to the body positive movement
November 29, 2018
Pretty Little Thing, the British women’s clothing company, has recently received praise for a new addition to their website. While many fan-favorite brands—like H&M and Zara— typically only show their consumers thinner models in images for their products, Pretty Little Thing decided to do something different: they’re using two models for each outfit, a straight-sized woman and a plus-sized woman.
PLT have started showing two sizes in their pictures pic.twitter.com/T1NBxBmTok
— S (@skyfordd) November 6, 2018
The newest campaign, titled “Sequin City,” is helmed by Hailey Bieber, neé Baldwin. The line consists of wrap dresses, flared jumpsuits, and body-con mini dresses decked out in sequins, faux-diamonds, and fringe. Each item of clothing will be marketed with images of the two models. The images create a new representation that isn’t common in consumer media: a plus-sized and a petite-sized model wearing the same look. The line’s slogan, “eat diamonds for breakfast and shine all day,” is fitting for the flashy and progressive theme.
Fans of Pretty Little Thing are praising the company for the inclusivity of the campaign when it comes to different body types. While the brand is known for its cheaper prices and celebrity partnerships, this new marketing strategy has added another level of female reflection that fans admire about the brand.
One user on Twitter, @quinnnicolai1, tweeted, “[Pretty Little Thing] is making a difference showing two models of different sizes in their pictures. More stores should be following in their footsteps. #fresheyes.”
Prettylittlething is making a difference showing two models of different sizes in their pictures. More stores should be following in their footsteps. #fresheyes pic.twitter.com/XOimhf4Ov9
— quinnnicolai (@quinnnicolai1) November 7, 2018
However, while some were excited about the representation, others did not react to the marketing strategy in the same way.
A Twitter user, @charlottecroft6, criticized the limit of the inclusivity, “I can’t be the only one that sees this as a negative thing. As if women didn’t compare themselves enough? I get the idea but I don’t think it’s as wise as they considered.”
I can’t be the only one that sees this as a negative thing. As if women didn’t compare themselves enough? I get the idea but I don’t think it’s as wise as they considered♀️
— charrr (@charlottecroft6) November 7, 2018
Another critic of Pretty Little Thing wrote, “Although this is a good start, 99% of the problem is that they don’t restyle different sizes for different figures—as in length and width and other details—that apply to people [who are] plus size.”
Shoppers of the brand will have to wait and see if they add more women with different skin tones, sizes, and heights to the brand’s featured lines.
