The turn of the millennium was monumental for music, fashion and pop culture. From Destiny’s Child to Mean Girls, the early 2000s revolutionized and reinvented the world. Within the past few years, newer generations have brought back this nostalgic fashion subculture and made it their own. Let’s go back to the roots of the recent Y2K and McBling, and discover the fashion trends that influence today’s current style.
McBling fashion, or “Bling Bling” fashion, was established around the early 2000s and used as a way to describe those who wore flashy jewelry and clothes. People who fell under this fashion subculture would wear items with name brands or luxury items to display wealth. This trend really gained traction and rose to popularity between 2003 and 2008. McBling originated within the hip-hop community, specifically, with rappers or artists who came from impoverished backgrounds. This fashion choice was used as a way to express newfound wealth and success, as well as establish a name for yourself. Though the use of luxury items to signify wealth is not unique to the hip-hop community, it was and still is a relevant practice. Some view this trend as materialistic while others think this is a way to express how far you’ve come. You ARE the moment and you have the funds to prove it. Some of the biggest names repping the McBling style were Aaliyah, Missy Elliot and Cam’ron Killa. These artists pushed Bling Bling style into the spotlight and other subcultures of fashion began to form. Oftentimes, the internet will mistake someone wearing a McBling-inspired outfit and label it as Y2K, however, there’s a real and prevalent difference between the two, despite similarities. It’s important to note that while McBling style is similar to Y2K, it’s evolved into its own sub genre with historical and cultural significance. Without the prevalence of hip hop in western culture and African American influence on the Y2K movement, many looks and fashion subcultures we have today wouldn’t be here. Some argue that the McBling movement is just contributing to Western consumerism and it points out the economic inequality of the 2000’s, as well as the increasing economic uncertainty of the time. However, others think that the McBling movement is a subculture kindred with African American history, and should be viewed as a way to celebrate success.
“Bling Bling” fashion consists of name brands of the early 2000s like Baby Phat, Juicy Couture and PlayBoy. Low-rise jeans, big diamonds and matching tracksuits were a staple of the time. To top it off, any luxury brand with a big label is the perfect accessory to complete your McBling outfits. Here in the city, you can find tons of thrift stores with intact clothes from the 2000’s. I recommend Buffalo Exchange, Goodwill and L Train Vintage. If you’re an online shopper sites like Juicy Couture, Fine Girl and Banks Couture will give you plenty of options. To get in the McBling mood I recommend listening to “1 2 Step” by Missy Elliot, “Hey Baby (drop it to the floor)” by Pitbull and “Superstar” by Jamelia.
